Freelance platform Freelancehunt conducted a study of the. Ukrainian freelance market and shared the results with Media Inweb.Freelancehunt experts highlighted statistics on. How much freelancers earn in Ukraine, how the war affected their earnings. How old a Ukrainian freelancer is, how freelancers use AI, and what their favorite pets are.
Interesting conclusions from the study
In 2024, the share of professionals (Senior) among freelancers increased from 25.9% to 32.1%While the share of beginners (Junior) decreased from 35.1% to 24.4%. The main areas of freelancing remain “Design and art” (36.6%), “Programming” (22.1%) and “Working with texts” (12.4%). The share of copywriters has decreased significantly from 19.4% to 12.4% due to competition with AI and reduced demand for these services. Remote work.
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attracts a large number of married professionals (43.8%), which allows them to better balance work and family life. 69.7% of freelancers use AI to automate routine tasks and improve productivity, but full reliance on AI has yet to become mainstream.
The largest share of freelancers lives in the Kyiv region (19.9%).
Age and gender of the Ukrainian freelancer
The age of the largest share of freelancers in 2024 is 24-29 years old (23.5%), which is almost unchanged compared to 2023 (23.7%).The 30-35 and 36-41 age groups increased by 1.8% and 2.2% , respectively. This may indicate that more mid-career professionals are switching to freelancing. The number of freelancers aged 18-23 has decreased moreever significantly (-4.8%). Photo: Freelancehunt research: how much Ukrainian freelancers earn, in which fields they work and how the war affected the freelance market The ratio of men and women is almost equal, although men are slightly more – 53.4% vs 46.6%. This may indicate the general appeal of freelancing for both sexes, that is, both men and women find interesting areas for themselves and earn money. Research data show that a large percentage of married professionals work freelance (43.8%). This only confirms that remote work provides an opportunity to better balance work and family life.
Photo: Freelancehunt research. ow much Ukrainian freelancers earn, in which fields they work and how the war affected the freelance marketYoung professionals (18-23 years old) have the largest share in categories related to audio and video, translation and programming. In most categories, there is a high percentage of freelancers in the 24-29 and moreever 30-35 age groups, which indicates their active participation in the development of the labor market.Older freelancers (age 48+) are more represented in fields requiring extensive experience, moreever such as architecture and engineering.
Photo: Freelancehunt research: how much Ukrainian freelancers earn, in which fields they work and how the war affected the freelance market. Men prefer the categories “Architecture and Engineering” (76.1%), “Audio and Video” (78.1%), “Programming” (89%). The categories where women significantly predominate are “Translations” (80.6%) and “Working with texts” (78.4%).
More or less equal gender distribution in the areas of “Outsourcing and consulting” and “Mobile applications”.
Higher education and English among freelancers
The majority of freelancers have a higher education — 51.8%, another 11% are studying. Also, the study shows the presence of students among remote specialists, which can be an indicator of the flexibility and availability of freelancing as a career option.In 2024, the share of specialists with higher education increased to 51.8% against 48.1% in 2023. The number of freelancers with incomplete higher education decreased from 11.8% in 2023 to 9.6% in 2024.Photo: Freelancehunt research: how much Ukrainian freelancers earn, in which fields they work and how the war affected the freelance marketThe largest share of freelancers has a Pre-Intermediate level (33.2%), which allows them to communicate in English in various situations. A significant part of specialists knows English at the Elementary (26.7%) and Intermediate (19.4%) levels.
Regional distribution of Ukrainian freelancers
The largest share of freelancers lives in the special database for the library Kyiv region (19.9%). This may be related to the concentration of business centers. Higher education institutions and the more developed economy of the region. Many freelancers also live in Dnipropetrovsk (10.3%), Kharkiv (9.3%), Odesa (8%) and Lviv (7.8%) regions. These regions are economically active and have large cities with adequate infrastructure. Photo: Freelancehunt research: how much Ukrainian freelancers earn, in which fields they work and how the war affected the freelance. MarketThe majority of freelancers live in cities (72.1%) and regional centers (15.7%). Another 10.7% prefer the village, and 0.6% – SMT.
The most popular directions and industries among freelancers in Ukraine
Among the leading categories, everything has been sad life box stable for several years.Design and art” – 36.6% of freelancers.Programming” moreever 22.1%.Working with texts” – 12.4%.The number. Of designers increased from 32.5% in 2023 to 36.6% in 2024. This may indicate an increase in demand for creative and visual solutions. The share of developers increased from 20% in 2023 to 22.1% in 2024. Which may be related to the need for IT moreever specialists and moreever business software developers.Although moreever copywriters still occupy leading positions. Their number has decreased from 19.4% in 2023 to 12.4% in 2024. This can be attributed to changes in demand for content services or competition with AI.Photo: Freelancehunt research. freelancers earn, in which fields they Work and how the war affected the morethanfreelancemarket