Color design can be an effective marketing tool if us correctly. Color is a powerful enough trigger that can subconsciously form a positive attitude of the audience towards the product. Trust, and evoke positive emotions that make a person make a purchase.
What You Ne to Know About Color Combinations
According to surveys, 9 out of 10 users do not trust sites with poor design. About half of people believe that they are more willing to trust a site with a minimalist google ads ppc campaign design than a complex and flashy one. No less than a third of Internet users consider resources with an outdat design to be abandon and try not to interact with such.
When a person first gets to a website, he intuitively perceives the picture as a whole, and within the next 1-2 seconds makes a decision whether to stay or close the tab and return to the search. If the color scheme of the site is select and implement correctly, the user will most likely stay on the page, which will result in an increase in conversion and a decrease in the cost of attracting a lead from a search engineSir Isaac Newton, who creat the color ring in 1706, talk about the combination of colors of the spectrum. The color ring is a circle divid into segments. In the basic version of the primary ring, there are segments of only three primary colors: r, green and blue. To obtain a spectrum of secondary colors, you ne to mix the adjacent colors of the segments of the primary ring. It sounds complicat, so it is better to see once than to read three times:
Monochromatic. One main color is select for the design
And additional colors are form from its shades (saturation and luminosity are adjust).
Complementary. The selection of colors for a website begins with the selection of two contrasting tones, which are complement by several more derivative shades.
Split. The scheme is similar toso verbessern sie ihre kennzahlen in sozialen netzwerken complementary, but one of the contrasting colors is replac by two similar ones from adjacent segments of the circle.
Analogous. According to this scheme, 3 colors are select for the site from consecutive adjacent segments: one is us as the main one, and the other two play the role of additional ones.
Triad. The designer takes three colors, bank email list equally distant from each other, and forms a color palette bas on them.
Rectangle. Here four colors come into play, and each pair is select according to the principle of contrast.
Square. The scheme resembles the previous one, but all the colors are equally distant from each other.
In addition to color combination schemes, color models are taken into account when designing a website:
RGB is built on three primary colors: r, green, blue. All other shades are form by mixing these colors.