The number of online stores today is quite large, and it is constantly growing. Even if you have a real operating store, you already need to have its version on the Internet, otherwise you will not be able to withstand the competition. Going online means reaching a larger audience, which means increasing your income. The modern consumer is as mobile as possible: he wants to quickly find information, the necessary product or service on the Internet and pay by card. Owners of offline businesses who have not yet made their online presence (have not created a website) should know that people aged 24 to 35, for example, make 30% of their purchases online. 30% is
Significant percentage t o voluntarily give it up.
We would like to search console setup setup emphasize that the range and number of brands are of great importance when ranking an online store.
An exception may be already recognizable brands in online retail, since people usually visit their sites purposefully. Examples of such stores in Ukraine are, of course, Rozetka and MAKEUP . The traffic of such online stores is large, the number of conversions and sales is high. All other traffic is provided by clicks on requests mentioning a specific brand or brand whose products are sold in this online store.
rozetka makeup Promotion of an online store with a small range of products
But this circumstance is not a death sentence. An online store with a modest range of goods or services is also able to attract decent traffic. But you need to try hard to do this.
Note that a limited range combines two concepts:
Narrow specialization of an online store – what to do?
It is possible to pull up the site for as many queries as possible for high search engine positions. To achieve this, you should conduct a full detailed check of the site, correct all errors, eliminate shortcomings and implement those improvements that were not implemented when creating the store .
The next stage is the analysis of commercial factors of our own and competitors, what they have or have implemented, but we do not have and vice versa. If you make a solicita un segundo número comparative table, everything will be clearer. It will allow you to see the gaps that need to be eliminated. After the analysis, you need to optimize each page. This is painstaking and colossal work, but it is worth it.
Do not forget that in addition to all the others, there are yeezys shoes also general queries, where the competition is more noticeable, but these queries provide a lot of traffic. For example, cosmetics, women’s clothing, computers, watches, and so on. That is, without specifying which ones exactly, general ones.