A quiz site is an effective marketing tool bas on gamification of user interaction. The principle of a quiz is very simple: the user is ask to answer several questions in the form of a test, and bas on the results of the analysis of his answers, he is promis to give something useful or interesting.
For example, the classic humorous test
“What kind of cake are you?” from xml sitemap creation social networks is one of the varieties of a quiz; the offer to answer several questions to calculate the cost of a lawyer’s consultation is also a quiz; even when on an adult site you are ask: “Are you a man or a woman?” – this, albeit a short one, is a quiz variant.
Quiz sites always have three key goals: to motivate the user to interact — to involve them in taking part in a survey; to get some information from them — answers and contact details; to automatically generate a highly personaliz offer — the result of analyzing the answers. It looks complicat, but take your time — we will gradually figure everything out in this article.
With the abundance of advertising, getting your audience interest today is no easy task.
Classic “head-on” sales practically do not work, especially
Today’s user is ready to buy, but not what is forc upon him. It is important for him to trust the seller, to feel the importance of his own choice and to receive an individual approach – in all senses of this hackney phrase. And this is exactly what quiz sites work for. Today, opinion leaders in social networks are the most successful in building trust, but do not be upset. This is also available for companies if you find the right approach and do not force on a potential client something that he did not even look for and did not think about (or thought about, but the ne disappear a long time ago).
Let me clarify right away that a quiz is not a panacea; it cannot replace full-flg Internet promotion . The value of a quiz is in involving the client in the process of forming an setting up analytics for an online store offer, while a landing page is a presentation of a finish product, and a website is a catalog of everything that a business offers. And just as it is not enough to simply develop a website , you cannot make a page with some thematically appropriate test, call this work a quiz site, send traffic to it and expect crazy conversion. Conclusion: developing a landing page or a business card site is also important and is not the same as a quiz site.
A quiz is not just a one-pager
People have already gotten us to template one-page yeezys shoes websites. Clients are like children: a new toy is interesting, but after a while it is no longer to their liking. Therefore, you should always look for a relevant direction in the development and promotion of your business on the Internet.