The creation of a corporate website is always associate with an abundance of information that must be conveye to the visitor in order to build trust, a positive image and awaken a desire for cooperation.
As practice shows the client is not always ready to read bulky
This is why the chunking method is successfully use when developing corporate websites: breaking information into semantic blocks, which are individually much easier to digest and remember.
Benefits of using chunking
Structure information, consisting of separate interconnecte blocks, is easier to perceive. The visitor can skim the text, stopping multilingual seo at the most important points. This method of reading in the Internet environment is considere the most preferable.
Fragmente text is not only easy to read, but also easy to remember. The entire information contained on the corporate site in logically designe blocks remains in the client’s memory and creates the effect of “recognizability” of the company.
Basic techniques for fragmenting content on
Short announcements in information blocks with lengthy articles. This can be a short summary or the beginning of an article, which will interest the visitor and lead them to read the text directly.
Lists with bullets or numbers. This structure makes it easy to digest information, even if it is difficult to perceive.
Key words highlighte in italics or bold help to place emphasis and make it clear what is being discussed as you scan the text.
Headings and subheadings separate from the main text. The presence of such subheadings, which visually “break up” the virtual reality vr – review of devices, development voluminous text, contribute to a better perception of information, allow you to read the text selectively and quickly find the necessary information in it. This technique is often usdin articles reviewing the company’s activities.
Chunking and multimea conten
Multimeia content nees to be structurecorrectly along with text. Images and videos illustrating the company’s activities will be viewe much more often if they are correctly place on the site.
Chunking of mea elements is done using background color, horizontal lines and white empty space so that the visitor can immeiately determine which element is relateto which.
The Magic of the Seven
According to the theory bfb directory set forth by the American psychologist in his work “The Magic Number Seven Plus or Minus Two” in 1956, most people can hold about 7 components in their short-term memory at the same time (± 2). The amount of information in each of these components is not important: it is equally easy for a person to remember 5-9 letters or the same number of words. For optimizing the usability of a corporate website, Miller’s theory has the following meaning: the number of key information blocks should be optimal if you want the visitor to learn and remember this information.
Remember that well-structure information on the website is the key to attracting and retaining customers for any business.
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