V minulém článku zde na blogu jsme mluvili o digitálním rebrandingu a zdůrazňovali, jak důležité je plánování a povědomí o strategických cílech při změně image značky. Stejné paradigma platí pro SEO migraci , tedy strukturální změnu webu, která vám při správném provedení umožní neztratit hodnocení ani snížit organickou výkonnost . V tomto článku se proto věnujeme tématu SEO migrace webu: pokusíme…
Nejčastější otázkou v mých pracovních dnech (pokud neuvažujeme „dáme si kávu?“) je „jak sdělíme tuto zprávu?“ . Důvod je jasný: komunikovat znamená něco předávat. A totéž platí pro značky : jejich cílem je vyjádřit podstatu, ze které se rodí, vytvořit spojení s lidmi (aka jejich skutečnými a potenciálními zákazníky). K tomu máme opravdu mocný nástroj s názvem Brand Identity . Ve skutečnosti je…
Wherever you are on the content marketing continuum, chances are you still have your share of challenges. In fact, according to Content Marketing Institute’s 2016 report, more than half of us are still struggling to produce engaging content, produce it consistently, and determine its effectiveness. In this post, we present 7 content challenges many marketers…
Email marketing is still one of the largest distribution and engagement channels for content marketing efforts with more than half of marketers sharing Write More Compelling content through email newsletters, according to CMI. Like all of content marketing, the challenges of successful email marketing campaigns center on getting audience attention in a busy and crowded…
How do you improve audience engagement with your content? You start by knowing who your audience is and how they’re already finding you. Then, you look for ways they’re searching for your solution and finding someone else. You’ll also want to know 9 Ways to Track Audience when your audiences are bouncing before they can…
How effective is your content marketing strategy? If you’re among the majority of brands, your content marketing efforts aren’t as effective as you’d like. Despite feeling at least somewhat ineffective, most companies are planning to create more content year over year. According to CMI, the top priority for 72% of marketers is to produce more…
. AThe evolution of SEO and marketing functions, the changing needs of industry professionals, evolving platform technologies, and the proliferation of tools have created an atmosphere of confusion over search marketing and SEO best practices and solutions. Brands and people are asking, “Should we be using an enterprise SEO and marketing platform? And if we…
Analysis of the state and possibilities of the CSR (corporate social responsibility) approach in Ukrainian business.By Svitlana Nekrasova – content manager of the Nonprofit and CSR areas of the digital. Marketing agency Inweb.Business in the world. Increasingly goes beyond purely commercial activities. Now it assumes an important role in solving social and environmental problems of…
In 2024, we will see a significant increase in the professional level of freelancers. The share of beginners (Junior) decreased from 35.1% to 24.4% year-on-year. At the same time, the share of professionals (Senior). Increased from 25.9% to 32.1% in 2024.Middle freelancers also showed an increase. From 39% in 2023 to 43.5% in 2024. These…
Freelance platform Freelancehunt conducted a study of the. Ukrainian freelance market and shared the results with Media Inweb.Freelancehunt experts highlighted statistics on. How much freelancers earn in Ukraine, how the war affected their earnings. How old a Ukrainian freelancer is, how freelancers use AI, and what their favorite pets are. Interesting conclusions from the study…
At Inweb, we believe that simple and honest accounts of day-to-day work, successes and challenges, even stories of mistakes, can be an invaluable resource for anyone working in the charity sector.Today we are pleased to present to you a conversation with Dmytro Romashko, head of the digital department of the “Voices of Children” charitable foundation….