According to ARCEP, the number of SMS and MMS messages sent during the last quarter of 2014, totaling 48.3 billion, continues to increase (+6.1% in 1 year). SMS marketing is indeed a customizable, affordable, targeted and immediate way to reach your prospects and customers, and to develop your business effectively. With the massive use of smartphones as a true portable multimedia platform, a reading rate reaching 95% (Médiamétrie study – 2013), and a conversion rate of around 10% (compared to 2% for emails), it would be a shame to deprive yourself of the many advantages of an SMS marketing campaign.
Branding, customer development and loyalty, and increasing sales are all assets to achieve your goal: boosting results and increasing your company’s turnover.
Today, Octopush presents you with 4 good reasons to opt for SMS marketing.
Developing your company’s brand image
A famous French television channel was able to use SMS very effectively during the Vancouver 2010 Olympics, by offering a free SMS alert advertising database service announcing the programs of the different events, then their results, to registered users. A clickable link inside the alert SMS allowed users to relive the events on video. By associating itself with a major event, while providing a service that meets a public need, this channel has achieved great success, with peaks of up to 3,000 registrations per hour.
An SMS marketing campaign is an innovative
interactive and personalized way to communicate with your customers. SMS personalization allows for real differentiation 10 djelotvornih strategija društvenih medija za ubrzanje poslovnog rasta of your brand, which reinforces the effectiveness of the campaign thanks to precise targeting of users. By making your brand accessible at all times, you bring your business into the daily lives of your customers. Enough to generate consumption habits that are all in your favor!
Increase your customer base
Using SMS is a simple and immediate way to win new customers. By renting or purchasing targeted prospect databases, you can promote your products and services to potential future customers, or generate traffic in your points of sale or online stores. Through information on your brand’s news, your offers and events, or by offering competitions or flash sales reserved for those registered for your SMS alert campaigns, you create a favorable proximity th phone numbers relationship. And by using, for example, geolocation services or inserting clickable links in your SMS, you extend the dialogue with your readers and significantly increase the conversion rate of your SMS marketing campaign.