In most cases, the customer perceives each stage of website creation separately. Prototype, layout, layout, programming, content, design, search engine optimization, testing. Like different parts of one mechanism. Forgetting that search engines perceive the website as a single whole. And separately tightening the nut called “SEO optimization” when everything else is already ready, will not work.
Search engine optimization is a set of requirements for websites
Based on which they are assigned a corresponding position in search results. These rules concern a wide variety of aspects of the web resource structure: from code to page loading speed
Search engines, like the owner shopify speed optimization of the shopping center in our metaphor, are interested in the user receiving the most relevant and high-quality results for their request. At the same time, the appearance of the site can be different. Search robots do not have eyes. But they have the ability to evaluate parameters that directly affect the convenience of using your site by visitors.
In this regard, the search engine imposes the following requirements on the design and usability of websites :
Do not exceed the optimal page weight. The search robot does not process the part of the code that exceeds the set value (80 KB). Excessive page weight can be added by the style sheet, graphic elements, script files. As a result, it will take a long time to load, exceeding the optimal speed (2 seconds on a desktop and 3 seconds on a mobile device).
Don’t overload the code. This rule rhymes well with the previous one. Check (or have someone check) the site code for Java Script, dynamic tags, etc. It’s better to move them to separate plug-ins.
Implement an internal search. Having a search bar on the site allows the user to quickly find information or a product, and
Your site can strengthen its position in the search results.
Provide simple and clear navigation on the site. So that the visitor can figure it out in the first seconds of the visit.
Fill the upper section of the page with text content. SEO specialists know that the higher the text is on the page, the more weight the keywords used in it have. On the other hand, abusing this rule can scare off visitors. For whom it is difficult to perceive a lot of text content at once, not “diluted” with graphic elements.
Add a link to the home page of the 4 good reasons to opt for sms marketing site when you click on the logo. This is an intuitive way for the user to return to the beginning. And search engines carefully monitor its implementation.
Take care of the mobile adaptation of the site. And do everything possible to make it equally convenient to use on devices with different screen diagonals.
Implement a menu in the footer and add a button to this part of the site to return to the top of the page.
Carefully structure the text content. Correctly format bank email list paragraphs (every 1000 characters), headings and subheadings (H1, H2, H3).
Add links to other pages. Make them underlined.
Test the site and ensure correct display in any browser.
Display contact information at the top of the page and in the footer. Phones, addresses, email, working hours. Messenger numbers are also welcome.