The only thing that is constant in the world is change!
Every website, regardless of its specifics, needs to be updated. This could be just an external update, some kind of “cosmetic repair”. Or deep changes related to improving usability, implementing new functions. The 2023 website should be informative, but for the user to receive the information for which he went to it, it should take a minimum amount of time.
This applies to both the site loading time and
The overall availability google ads ppc full campaign setup of information placement. The fewer clicks the user needs to make to find out what he needs, the better and the higher the chance that the user will convert into your client.
Redesign can be done every 2 years, or once every 3-4 years. But you definitely shouldn’t leave everything exactly as it was for longer than 5 years. Why? There are several good reasons for this, but let’s first define what redesign means.
Many website owners are faced with the fact that the design of their resource is starting to lose to competitors’ websites, and they ask themselves: maybe it’s worth changing something on the website? It’s probably high time to do a redesign.
Website redesign is a modernization that involves changes in the design, content, and functionality of the resource. This may include not only a change in color scheme, but also a change in the structure of the website.
What does a redesign include?
Depending on the tasks set by the customer, website modernization may include:
Logo redesign takes place if the logo is outdated, inconvenient to use, does not look modern. Or if the product has changed, there have been changes in the company’s policy, a merger of two companies, an acquisition, etc. The price of a logo redesign depends on how clearly the task is set. The same principle applies to website branding.
Change of color scheme, fonts, design style (use of modern trends, individual memorable design, compliance with the changed logo). Fonts can be trendy one year and not relevant the next. It is important to track this and react to new products faster than competitors.
Adding/changing content (removing outdated headings and sections, replacing images with more modern and high-quality ones that match the topic; updating text content). Getting rid of irrelevant content allows you to 15 tipps, um ihre präsenz in netzwerken im jahr 2024 zu revolutionieren speed up page loading, which is welcomed by search engines. Changing content is not only a visual improvement, but also new information for ba leads visitors. In addition, new content will be ranked by search engines and there is a chance to get organic traffic (the chances increase several times if an SEO specialist and a pro fessional copywriter are involved in creating new content).
Implementation of animated elements (creates a sense of interaction, when used correctly has a positive effect on conversion).
HTML code development (important for search engine optimization).
Optimization of usability (convenient menu, site navigation, search filters, ability to navigate intuitively). Sometimes the presence of a search bar on the site is critically important, and placing contacts in the header is necessary
Example: redesign of the website of a power equipment plant .