HTTP is standard, and the one with the letter “s” ensures the security of user data, that is, your data when interacting with the site. For example, when you enter your personal data into forms: name, phone number, home address or payment card details.
Data security is ensured by encrypting it using an SSL
Considering that almost silo structure implementation every commercial site collects personal data from users (for example, a simple form for subscribing to news or a feedback form is considered a tool for such collection .Google has decided to unobtrusively oblige site owners to take better care of the safety of their users’ data. To do this, it has introduced changes to the operation of its main products.
Google AdWords
Sites that do not have a secure https connection, all other things being equal, will be ranked lower in advertising results than sites that have the highest level of user data protection.
For example, when running contextual advertising , you bid $1 per click, but your site is not “https”. Your competitor’s site is “https” and he also bids $1. In this situation, your competitor’s ads will always be higher than yours, and in order to “get around” him, you will have to raise the bid to $1.1, $1.2, and so on.It’s simple here: if your web resource has the HTTP protocol instead of HTTPS, then despite any efforts and budgets that you invest in SEO every month, your site will lose positions in Google search results.
The same trend can be seen among all major players
On the Internet. Perhaps similar rules will soon be introduced for advertisers in Yandex, Facebook, Vkontakte and others.
Why is everything so strict with this https?
Google HTTPS – New Mandatory Standard for Websites
The question inevitably arises: “Why are all these large companies turning against website owners?”
Here, everything is logical:
Google’s task is to show its users high-quality, interesting, relevant and safe sites. If at least one of these requirements is not met, then the system will simply stop being used.
And if the site has an https connection protocol, accordingly:
User data will be safe. When sending forms with your data, they are encrypted in a special way.
The owner of the site is a real company or individual , since to ensure this protocol it is necessary to purchase an SSL certificate. In this case, the company issuing the certificate checks the contact phone
Purchase an SSL certificate and activate it for your domain
This can be done directly from publishers such as COMODO, or through intermediary companies.
Activate the certificate on the hosting. This procedure involves active correspondence with the technical support of your hosting, if it exists and is ready to answer your letters.
Setting up correct redirection den output objet ass eng persoun from http to https. For search engines, a site on http and https are 2 different resources. Therefore, it is important to “glue” all the pages of your site using the new protocol.
Rewrite the paths on the site to JavaScript, CSS, site fonts and images, and most importantly the canonical tag, since after the bfb directory transition all this will immediately disappear.
Notify search engines that the site has moved to https in the Search Console and Yandex Webmasters webmaster panels.
Change the settings of the Google Analytics and Yandex Metrica analytics systems.
If you have active advertising campaigns running on your site , then you also need to enter new links to pages in their settings.
All these manipulations must be done within a few hours so that your site is not indexed at the time of transition to https. Otherwise, there may be problems with indexing your site and a drop in positions in search results.