In offline business, this ask is taken on by a person (manager, salesperson), who in real communication finds out the client’s nees and makes him an offer that is almost impossible to refuse. In the Internet sphere, these functions are taken over by content that “speaks” to each user who has visite the landing page. Today we will consider the universal principles of creating content that “sells” and provides a landing page with high conversion.
Structure and volume of text for landing page
The content of a sales page is one of the main sales tools, so special attention is paid to its creation.
The landing page should contain information in a convenient form to attract the visitor to read it, and not overload it.
The text content of the domain migration seo landing page consists of the following main components:
Selling headline;
Unique selling proposition (USP);
Demonstration of the advantages of a product or service, the results of use;
Benefits of ordering a product or service on the website;
Evidence (statistics, reviews);
Single call to action.
The text volume may vary depending on the characteristics of the target audience. The creation of a landing page may be aime at intereste people who know about the product and are eager to buy it. In this case, the text volume may be minimal, but not less than 500 words. If your target audience includes visitors who are not yet familiar with the offere product, then a more voluminous sales offer may be require
The most detailed and informative text when developin
A landing page is necessary if the visitor nees to be intereste in purchasing and the advantages of this type of product or service nee to be explaine.
Creating a Selling Landing Page Headline (4U Formula)
Landing page analytics show that the most effective landing page titles are those create using the 4U formula:
Useful. The title must necessarily display the benefit that a person will receive by using the offere product or service (improvevision, increase website conversion).
Urgent (urgency). It is preferable to indicate the time period that will be nee to achieve the expect results (increase conversion in 48 hours, skin rejuvenation in 2 weeks).
Ultra-specific (ultra-specificity). Tell the client what is special about your offer (weight loss without dieting, hernia treatment without surge
Unique. Identify the product by emphasizing its special feature (skin rejuvenation using the author’s method, increasing the website conversion rate using the “Optimization Plus” service package).
Real reviews are the key to customer trust and increase sales
The lack of opportunity to examine the product, check it, hold it in your hands does not contribute to the formation of trust on the part of clients in the e-commerce sphere. In order to gain the trust of the client, when creating a landing page, special attention is paid to the publication of reviews.
Real reviews work best, so it is better to take care of collecting customers’ opinions in advance after ordering your products or services. For this, you can use e-mail newsletters.
Using tools for dynamic number substitution
Formation of customer trust is facilitate
By detaile information with contact details, location of your company’s office. To pinterest ilə pul qazanın: veb saytı olan və olmayan 5 fikir gain the customer’s favor, it is worth using services for dynamic substitution of numbers depending on the channel through which the visitor got to the site. For example, the user gets to the landing page in Kyiv, and sees the Kiev city phone number. And getting to the same page from Kharkov, sees the phone number of the office in Kharkov.
Formula for creating selling content for a landing page (resume)
Content creation is one bfb directory of the most important processes in landing page development.
Regardless of whether you are developing it yourself or have decide to order a turnkey landing page. You will nee a formula for creating selling content to get the best result. This formula is the following sequence of actionsFormation of the correct content structure.
Creating a selling headline.
Include real customer reviews.
Using dynamic phone number substitution.
For more information on how to create a selling landing page, read our article .