We want B2B marketing to be a respected management science around the world and we want to play a role in helping it get there.
As a part of that,
I went looking for samples of go-to-market strategies, but in the top 5 results I didn’t find a single go-to-market strategy sample.
What I found was loads of theory about albania whatsapp number data the processes that you should use to form your plan.
So if no one’s willing to share theirs, I’m going to share my Go to Market Strategy.
Watch the video:
Based on the 4000+ plans we’ve run on our software over the past 20 years, we understand that a go to market strategy needs to show:
Objectives;
The problem that you solve;
Who you solve it for (that’s your target market);
How you solve it (that’s your solution);
Who else solves it and why you win (that’s your competition);
The number of deals and the backward math (that’s velocity);
The tactics that you will use to generate that velocity; and
The measures that you’ll use to govern execution.
Let me take you through 5 go to market number of senior and middle among freelancers strategy articles that I did find on google. However, I am going to be super brief because they’re all deep in process and theory. No criticism in that per se, but I was looking to bring you a go-to-market strategy sample, not a missive on theory.
The 5 Articles we found on Go-To-Market Strategy:
…that weren’t very helpful.
Before I make any comment about any of these articles, I want to add, my comments are not a criticism of those articles. None of them set out to provide a go-to-market strategy sample. I went searching for go-to-market strategy samples and basically, Google found none, which is why I wrote this article. What I found were:
1. Developing a Winning Go To Market Strategy.
Again, great, from Cult Branding Company. It’s not what yeezy 350 boost v2s we are looking for on this day. Again, not a criticism of your article.
2. The Seven-Step Go-To-Market Strategy.
Great, but no sample.
3. How To Define A Go To Market Strategy.
From the title, you know it’s not going to be a sample.
4. What Does A Good Marketing Plan Look Like?
Interesting dialogue, but no samples.
5. Go to market insights for B2B marketers
Things you need to do.
Yet, all are disappointing. Again, not a criticism of any of those contributors. However, on this day I’m looking for go to market samples and I found none.
Here’s our go to market strategy
As a business, align.me is made up of a training business, a consulting business and a marketing execution business. I’m not showing you the plans for any of those three.
Instead, the following plan is a go to market strategy for our do-it-yourself sales and marketing planning software, Funnel Plan.
That’s right. We’re going to show you the go to market strategy… for go to market strategy software!
This plan is for a brand new part of the business that will give you a great example of what needs to be in your go to market strategy.
Today, Funnel Plan has 4000+ active plans, and has been used by us at align.me, our channel consultants, and B2B organisations from SME’s all the way up to big corporates.
To see what a go to market strategy could look like for your business, head over to Funnelplan.com and sign up.