Google. Current recommendations for promotion
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Maxim Zakharov
Founder of WillDay Studio
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Google services that will help you start promoting
Factors Affecting Google Promotion
Relevance to the query of all content on the page
Quality of referring domains and pages
Using relevant keywords
EAT of a domain (expertise, authority, trust)
Core Web Vitals
Convenience of the mobile version
Direct query entries
Number and diversity of referring domains
Content reliability backed by facts
Link Authority of a domain
E-A-T of a specific page
Using entities email data relevant to the query
Loading speed
Behavioral factors
Freshness of publication
Anchor text on referring pages
The location, quantity and distribution of phrases on the page
Amount of content on a page
Unique and relevant images
Accessibility for people with disabilities
Anchor text of internal links
Entering a query into a URL
Website/Brand Mentions (No Links)
Site age
Using Google AMP
Outgoing links
Key phrase in domain name
UPD: Google Ranking Factors Leak in May 2024
What does a table with leaked factors look like?
Briefly and to the point. What ranking factors did the document reveal?
Conclusion
Website promotion in Google has a number of features. In this article, we have analyzed all aspects in great detail. Here, the opinions of many Russian experts since the system relies on specific are taken into account + our own experience, accumulated over more than 10 years. Let’s go.
Google services that will help you start promoting
To simplify website promotion, Google has developed many services, we recommend starting promotion with them:
Google Analytics. This service provides detailed statistics on the site, which is extremely important for promoting the site in Google. Integration with AdWords expands the possibilities of conducting marketing and advertising campaigns in Google. The site owner receives information about the source of traffic, visits to individual pages, time spent on them and other information. All this allows you to effectively and independently begin promoting the site in Google.
Google Search Console. Keeps statistics of queries that users use to get to the site, informs the owner about problems and errors on the web resource. The service allows you to forcibly index pages and identify problems for which Google does not add them to its index. Thanks to it, you can look at your site through the eyes of search robots.
Google Maps. Allows you to display a store, office or company headquarters on a Google map. The user can leave their impression of the company. This is useful for cell p data potential clients. The service will help build a route from the user’s location to the company’s office or store.