The more you know about the buyer, the more you can sell to him. In the online trading niche, acting at random means spending more on marketing than you can if you painstakingly collect data about site visitors and analyze it. Therefore, all successful online stores without exception use one of the popular web analytics systems: Google Analytics, Yandex Metrica or Matomo (former Piwik).
Why do we ne to collect data at all?
The average customer is technical seo services spoil by the abundance of offers. And if you do not have an exclusive product, then the store will have to fight for the audience with at least a dozen competitors. Studying the behavior, habits, interests of those who have already become your customers or at least attempt to place an order helps to win this confrontation. Web analytics here is like machine oil, without which you will not go far. Without web analytics, the advertising budget will be wast, and the lack of understanding of why site visitors leave it in less than one minute will continue to be the main reason for losing customers.
A thorough analysis of sales funnel bottlenecks helps you understand where they come from and how to get rid of them.
It is interesting that if you ask a person directly why he bought from you or did not buy, he is unlikely to tell the truth. It is not a matter of wanting to hide, few people actually understand the true motives of their spending, and therefore “spying” on site visitors is always more effective than a direct survey. And it is also faster, cheaper, easier.
What is e-commerce and why does an online store owner ne it?
E-commerce or E-commerce Tracking is an option in Google Analytics that allows you to effectively collect data on the behavior of online store visitors for specifi purposes.
analitika Setting up analytics for an online stor
In addition to basic tracking, the setting up analytics for an online store option has an advanc mode – Enhanc e-commerce – it gives more flexibility in setting goals and allows you to record and study in reports what the basic version does not capture:
“Buyer Behavior”
“Marketing”
“Purchase Behavior”
The owner of an online store or a yeezys shoes marketer responsible for the development of the project can obtain enough data to calculate from everything that the user behavior tracking script accumulates
Sales level – how much is bought in total, how much one person buys on average, what is the average bill;