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Enticing Offers Consider Offering Discounts. These Special Offers Can Help You Win Back Customers. That Being Said, Since the Recipients Are Unengaged Customers, I Recommend Opting for This Type of Email When Offering a Higher-than-usual Discount. While Re-engagement Emails That Emphasize Discounts Are Not Much Different From Regular Discount Emails, You Must Optimize the Subject…

Like Catching Up With an Old Friend, Reconnection Emails Are Usually About Reminiscing About the Good Memories You Shared Together — Not Asking for Favors (or Asking Customers to Buy Your Products). In My Experience, a Well-crafted Re-engagement Email Should Convey the Message of “we Miss You” Rather Than “we Miss Your Money” to Win…