Introduced in 2013, the Payday algorithm targeted websites that used spammy techniques to rank for search queries related to high-risk industries , such as lending and gambling. You may be familiar with the term EEA . This is sort of where it all started.
Hummingbird (2013)
The Hummingbird algorithm, launched in 2013, was a major overhaul that allowed Google to better interpret chinese overseas europe data search queries and provide more relevant results. Hummingbird improved Google’s ability to understand the context and intent behind searches .
Pigeon (2014)
The Pigeon algorithm, launched in 2014, significantly improved local search results. Pigeon adjusted the way Google handles location signals, providing more accurate and relevant results for local searches.
Mobilegeddon (2015)
In 2015, Google launched the Mobilegeddon update, which favored mobile-friendly websites. With the rise in 5 steps to creating a revenue-focused content strategy for b2b smartphone usage, this update ensured that mobile users had a better experience when searching on Google. As SEOlife comments:
Mobilegeddon and Google’s “all in” on the AMP project marked Google’s definitive turn towards a “Mobile First” web
Quality Updates (2015)
The 2015 quality updates focused on improving the overall quality of search results by penalizing sites with low-quality content or manipulative tactics.
RankBrain (2015)
Fred (2017)
The Fred algorithm, launched in malaysia data 2017, penalized sites that prioritized advertising revenue over user experience. Sites with a high density of ads and low-quality content were the most affected.
These are the majority of algorithms launched in the last decades, but don’t go away, there are still more…